SWOT-Analysis Essay -- essays research papers

Situation Analysis (SWOT Analysis)The following SWOT analysis captures the strengths and weakness within Dragon Biotech and the opportunities and threats that exist in our environment. This analysis highlights atomic number 18as to be leveraged and points out where we must improve within the firm and within our industry and market. As we look at our SWOT analysis to follow, we are in a sustainable overall position, we invite strengths to balance our weaknesses, and particularly our knowledge of where we are heading for and what our customers need. We also have some attractive opportunities. However, we have a weakness in competiting against price-oriented competition from two local and international brand names. StrengthsDragon Biotechs strengths includeStrong business model embracing both generic and proprietary drug development.Proven proprietary technology platform that outperforms competitors methods. Solid financial position with established cash flow.Flagship product, EPO, achieved remarkable revenue festering in a US$4,8 billion market.Unique marketing strategy to penetrate geographic areas with quick drug approvals.Experienced well-connected management group and board of directors.Captured 30% of EPO market share in china, endorsed by Chinese medical Ass...