Services Marketing Essay Example | Topics and Well Written Essays - 3000 words - 1

Services Marketing - Essay ExampleIn 2001 Vodafone ranked first in market value amongst British companies.Companies are affected by macro and micro factors at either stage of the product life cycle. It had always been a first-mover taking advantage of the consumer demands but by 2002, Vodafones shares started declining. It had already made huge investments in the 3G technology and the returns were not as expected. Global wireless markets became complete(a) due to slowing down of demand and increased competition. The company drew a lot of worry in the global market due to its high-profile acquisitions. Their entrepreneurial culture became a hurdle in discourse saturation, competition and overexpansion which led to departure of many executives. Its recent 23.5bn write down earned it the title of biggest dismissal in UK corporate history (Best, 2006). The shareholders, executives and workers are all displeased with the current state of affairs.Sustaining high capital punishment is difficult, which was the main problem that occurred at Vodafone. Being first-movers and market leaders led to complacency and over-zealous attitude. Vodafone perhaps miss that work have distinct characteristics as they are intangible in nature, inseparable, heterogeneous, perishable and have a different concept of ownership (Gabbot & Hogg, 1997 cited by Zwan & Bhamra, 2003). Accordingly, five capabilities support services innovation strategyThese capabilities drop drive growth that paces industry performance say Kapur, Ferris, Juliano, & Berman (2006). Based on these parameters, this report will read the problems that arose in Vodafone, what efforts it made to overcome them and suggest the possible solutions to the organization.The Universal Mobile Telecommunication System (UMTS) systems and services were supposed to enter the market by 2002/2003 (Ballon, 2004). This was to be a transition from 2G to