Push and Pull Marketing Essay Example | Topics and Well Written Essays - 1000 words

Push and pick Marketing - Essay ExampleSince consumers upkeep is the main function of discourse mediums, communication dodge can be either suck in strategy or charge strategy. Both approaches are distinct from each other and every organization has to ensure that it plans and executes that strategy which entrust work for its offering (Hegel III & Brown, 2008). The main difference between push and pull food marketing is that pull marketing induces reverse consumers to create demand, while in push marketing, marketers entice trade buyers to purchase and look at out the products that allows them to reap profit potential benefits (Steglin, 2012). Push Marketing Strategy In push strategy, the primitive aim of marketers is to design marketing strategy in a way that will push products onto the consumers. It basically means offering attractive incentives to employees and sales representatives for pushing the product on specific points or places where in that respect are more chan ces of customers buying products impulsively. In other articles, in business to business marketing, it means development marketing mediums to get direction of businesses to buy the suppliers materials and products and sell it to end consumer. The main forms of communication mediums used are price inducements, promotions, trade shows, trade promotions, sponsorships and many more that will get the vigilance of retailers, wholesalers and other businesses to purchase the troupes products or services (Segal, 2012). For instance, push marketing strategy is unremarkably found among energy drinks companies as they try to get the attention of end consumers by organizing various events much(prenominal) as trade shows and promotional incentives. British Petroleum uses push strategy by attracting its customers who are the processors of their products that add on refined products to the end consumers. The company offers various perks, price breaks and discount offers so that it can get th e attention of its business consumers. Unilever uses push strategy for its distributors, wholesalers and retailers so that it can get good placement for its products in their stores. Pull Marketing Strategy In pull marketing strategy, marketers try to inspire consumers to demand the companys products or services. In this technique, a lot of money is spent as the tools used to grab customers attention are very expensive. The marketers need to incorporate strategies that will help in creating relations with target market and getting them engaged with their offerings. Some of the commonly used marketing mediums for pull strategy are word of mouth, sponsorships, product placement and advertisement in newspapers, on radio and Television (Segal, 2012). For instance, Apple uses pull strategy to attract its target market it relies heavily on placement of products, Public Relations efforts and advertisements that are forward-looking and attractive which will help in creating more demand for its products. The companys advertisements about its computers end with quotes like available at specific places or Buy now. Almost all the advertisements of the company has message that pulls consumers towards it as information about product with complete details are provided. Red turd also focuses on pull strategy as it sponsors various events round the year such as Formula 1, soap box derby and concerts. With all these communication med