Edward Marshall Boehm, Inc Essay

Edward Marsh either Boehm, Inc. is a friendship that produces eccentric and high calibre porcelain products principal(prenominal)ly focusing on birds, flowers, and wildlife. The objective of the company is to assemble cognisance of Mr. Boehms artist talent, create appreciation and protection for threatened and vanishing species. Meanwhile, Mr. Boehm wants to small-armakin a occupancy that could assimilate them wealthy. There are two main problems facing by the company. First, the process of making these porcelain products is complicated and required elucidate technical skills, the company does not pick out enough skilled staffs and producing business office to meet the demand from the market. Second, the company lacks of enough distri neverthelession channels to raise wittingness of its brand and the uniqueness of its products. At the current stage, the company has ternary series of porcelain in its product lines, which are priced from $100 to over $20,000.each piece of porcelain sculpture requires a 52-step process. Some of products are sold step to the fore for years in advance, and it is difficult to anticipate which pieces might achieve this distinction. In addition, the company has provided one distributor, Minton China, to distribute its products to some 175 retail outlets in the United States. The company can try to reduce cost by using other materials at a lower cost, evolution a faster outturn process, but the bottom line is since the closely emulous advantage of the company is the uniqueness and high quality of the product, the company should preserve its quality instead of using cheaper materials or faster production time that may violates the mensurate of its products.In order to continue the business in the long run, the company should adapt the following changes. First, the company should hire more staffs and train them to produce the products in order to increase production of lower priced products. Meanwhile, it should fi nd more distributors to raise awareness of the company, and supply them only with the lower priced products. Second, the company can open its own local stores that will medium and high price range products. In addition, as for the roughly valuable piece, the company should put it on auctions that mainly focus on customers like museums and private collectors.Case 2 Edward Marshall Boehm, Inc.1. examine the firms cultures and objectives closing Make the reality aware of Mr. Boehms delicious talent, to help world wildlife causes by creating appreciation and protection for threatened species, and to build a continue business that could make them comfortably wealthy, perhaps millionaires. No one goal has grater precedence over the others. Strategic objective The eluding does not check a lot about strategic objectives that are specific and jump a well-defined time frame.2. Analyze the external environsThe case does not talk a lot about the external environment, but it could be very useful for Boehm to make an analyze of the general environment (demographic, sociocultural, political/legal, technological, economic and global.). Also the competitive environment is very important. That sort of information will relegate them a better opportunity to make a good firm strategy.3. Analyze the internal environmentWhat is adding value to the firm? The companys big knowledge about have to make porcelain that is very technical as well as artistic challenge to make.4. Assess the firms intellectual assetsHuman Capital Edward Marshall Boehm is the man behind the porcelain. He has the knowledge to make it and the love to the nature which inspires him in his work. This and the special hard paste porcelain make the company unique and give the company a big competitive advantage. The company should be aware of not only having tacit knowledge where Edward Marshall Boehm have all the knowledge but instead share the knowledge in the company.5. Analyze the business level strat egyCompetitive strategy The company follows the competitive strategy called focus (differentiation) because they sell to a particular segment only and not the whole industry. They are also selling a unique product.